Our Story
Our team brings over 10 years of swimming industry experience. We saw the need for a more advanced way to capture timing, understand performance and support swimmer development. Traditional stopwatches could record a time, but they could not give coaches deeper insight to make informed decisions.
So we set out to create the most advanced stopwatch for swimming coaches. We then expanded into a connected coaching system of speakers and displays.
As our vision grew beyond coaching, we introduced two additional brands: Immerse Timing, focused on meet management and competition, and Immerse Results, designed to make results and performance engaging.
Together, the three brands form a connected ecosystem spanning coaching, competition and results, supporting the swimming experience from training to race day and beyond.
Our Values
Make Performance Visible
We help coaches see what is happening more clearly. AutoCoach turns timing, progress, swimmer development into information coaches can understand and use.
Keep Coaches Present
We reduce the manual tasks that pulls coaches away from swimmers, so they can stay focused on coaching, observing and supporting athletes.
Create Coaching Freedom
We give coaches more control over how they run sessions. With simple tools and clearer information, coaches can run sessions their way.
Made For Coaches
We build every feature with coaches in mind. AutoCoach tools are practical, intuitive and designed around what coaches actually need.
Lead With Innovation
We build tools that set a higher standard for coaching. Simple, reliable and intentionally built to support everyday coaching.
Email: enquiries@autocoach.com.au
Phone: (+61) 1800 570 538